Cotton Off Our Kids

Get Involved

Boycott all Cotton On products
Join Cotton Off Our Kids on Facebook
Send a complaint to Cotton On or write a letter of complaint to your local Cotton On store
Download the brochure, print it out and give it to a friend, or a school, or a Cotton On store

Related Information

Press Releases

13 October 2009NCWNZ: Boycott to move beyond this hemisphere
26 August 2009Public Outcry Forces Cotton On to Withdraw
20 August 2009NZ Cabinet Ministers called to tackle sexualisation of childhood with Rudd
18 August 2009Cotton Between the Ears
3 August 2009Sexualisation of Children

Tell us what action you're taking

The campaign was rebranded to Boycott the Sexualisation of Childhood after Cotton On stores gave in to public pressure and removed most of the offensive t-shirts from the shelves.

The T-Shirts contain slogans like "I'm bringing sexy back", "So hot right now", "Practice safe sucks", "I'm a tits man", "The condom broke", "I'm living proof my mum is easy" and "Mummy likes it on top" which may be funny to adults but are completely inappropriate when associated with babies and children.

Babies wearing sexualising material has an impact on their siblings or other children.

Premature sexualisation carries a range of risks for children and affects all aspects of their development. It can lead to:

Compromised development of healthy body image.
Eating disorders.
Compromised sexual and emotional development.
Potential normalising and encouraging of paedophilic sexual desire for children.

Latest Update

Complaint to ASA - November 2009

The National Council of Women of New Zealand (NCWNZ) has received a response back regarding the complaint made to the Advertising Standards Authority about the Cotton On T-shirts. The chairmans ruling is that there is no grounds to proceed.

Previous Updates

Update to Cotton Off Our Kids - September 2009

NCWNZ is pleased to announce that Cotton On stores have given in to public pressure and removed most of the offensive t-shirts from the shelves. The campaign has now been rebranded to Boycott the Sexualisation of Childhood.